Take Me Fishing
Research shows that women who fish have greater grit, perseverance and confidence than women who don't. The Find Your Best Self on the Water campaign highlights the benefits of fishing and boating for women.
We designed three print ads featured in Vogue, Vanity Fair, Forbes, Essence, Outside Magazine and AdWeek inspiring women to learn about the life-changing benefits of fishing.
To support the campaign and enhance @Take_Me_Fishing Instagram stories, we created a set of Giphys to excite users to get out on the water and find their best selves.
Fearless Fishing Line
Then we gifted 1,000 limited-edition Fearless Fishing Line kits to female influencers. Our fishing line sweepstakes generated 18,616 submissions and 123M+ earned media impressions.
Second Catch Collection
Women who fish have more confidence than women who don’t. To inspire new confidence, we partnered with Rentrayage to turn old bikinis, bridesmaid dresses from 10 years ago and jeans that look like swiss cheese into one-of-a-kind women’s fishing garments.
Women who fish have more confidence than women who don’t. To inspire new confidence, we partnered with Rentrayage to turn old bikinis, bridesmaid dresses from 10 years ago and jeans that look like swiss cheese into one-of-a-kind women’s fishing garments.
Agency: Colle McVoy
Creative Director: Lydia Choi
Videography: Carl Martin
Motion Graphics: Dawn Charbonneau, Nate Miller
Studio: Comrade HQ (Michael Rodriguez)